VeChain Further Enables Producers Market To Bring the Competitive Benefits of Public Blockchain Technology To America’s Family Farms


SHANGHAI, Aug. 19, 2021 /PRNewswire/ — Oatman Farms Premium Provisions is an Arizonian family-owned farm, handed down over 4 generations. Their merchandise shortly grew to become a staple in the course of the pandemic – sourdough mixes. Regardless of promoting a high-demand, on-trend breakout product, Oatman Farms wanted an answer to mitigate the impacts of COVID-19 on the worldwide meals business whereas addressing explosive progress in client demand for transparency, belief, and financial fairness in worth chains.

VeChain Additional Allows Producers Market To Deliver the Aggressive Advantages of Public Blockchain Expertise To America’s Household Farms

Enter Producers Market & VeChain – long-standing companions who proceed to collaborate and unlock the aggressive advantages of blockchain expertise for producers and farmers worldwide. In December 2020, the 2 organizations collaborated on, guiding customers to high-quality, real sustainable seafood, a shining gentle amidst a background of worldwide seafood fraud.

Producers Market is the creator of StoryBird, a robust software that connects a client to the provision chain story of a given product. Powered by VeChain ToolChain™, the StoryBird software collects and uploads genuine product data onto the VeChainThor Blockchain. By doing so, the applying allows all stakeholders, from farmers to processors, added-value events and e-commerce platforms, consumers, and finish customers to validate product origin. Oatman Farms is the most recent model to signal on to make use of the groundbreaking platform for its product advertising and marketing.

“Oatman Farms adopted StoryBird for its farm and natural baking mixes as a result of it permits us to showcase and differentiate our farming practices, elements and completed merchandise with readability, aptitude and transparency,” stated proprietor Dax Hansen. “We’ve got compelling tales to convey about our meals, and StoryBird makes that storytelling straightforward, dynamic and feature-rich.”


At this time 86% of US customers imagine model transparency is extra essential than ever. 73% of consumers are willing to pay more for products guaranteeing total transparency. For manufacturers, StoryBird provides a aggressive benefit by permitting companies to spotlight the distinctive attributes of their merchandise.

Story continues

“StoryBird is a instrument that connects individuals with the journey of their merchandise by permitting them to truly see the individuals and communities who’re economically impacted by their buy, in addition to tracing the product’s provide chain,” stated Alex Karzag, head of product at Producers Market. “The concept is to present customers the selection to purchase a product that represents their values, while fostering larger fairness and accountability in agricultural provide chains all all over the world.”

Producers Market and Storybird selected VeChain to assist blockchain integration resulting from its easy-to-deploy, cost-effective and scalable design.

“VeChain’s architectural construction was additionally a key issue because it readily allowed us to use a Assets, Occasion, Brokers (REA) accounting strategy, a modeling method that traces all of the assets in a provide chain, captures the worth creation sample in all interactions, and divulges why enterprise processes happen,” Karzag defined.

“We’re comfortable to supply a dependable and cost-effective strategy for our long-term accomplice, Producers Market, and deal with the challenges of their shoppers. Because the main enterprise public blockchain, VeChain’s expertise has been used to spice up transparency and monitor merchandise all through the wide-reaching international provide chain, and shall be supporting the onboarding of extra manufacturers sooner or later.” Chief Advertising Officer of VeChain, Yvette Xia, added.

With Producers Market and VeChain working behind-the-scenes, Oatman Farms can give attention to what it does finest: produce scrumptious wholegrain, nutrient-dense baking mixes. All of the whereas, customers are assured by blockchain with a healthful story baked into every recent loaf.

Nothing tastes higher than that.

About Producers Market At Producers Market, we imagine that an agricultural system rooted in integrity is feasible. And we’re constructing the market linkage platform to show it. Right here, worth chain stakeholders and client going through manufacturers come collectively in a single international ecosystem. With Producers Market one of the best of farming, processing, and packing meets digital expertise to facilitate clear and enriching transactions. We’re constructing the instruments and ecosystem for stakeholders globally to commerce with belief, and for individuals to devour with confidence. Producers Market is a privately held firm working in the USA, and is at the moment transitioning from a Seed to Sequence A funding spherical.

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About VeChain Launched in 2015, VeChain connects blockchain expertise to the true world by offering a complete governance construction, a strong financial mannequin, and IoT integration. VeChain is the pioneer of real-world functions utilizing public blockchain expertise, with worldwide operations in Singapore, Luxembourg, Tokyo, Shanghai, Paris, Hong Kong, and San Francisco. Along with our strategic companions PwC and DNV GL, we have now established cooperative relations with many main enterprises in numerous industries, together with Walmart China, BMW, BYD Auto, Haier, H&M, LVMH, D.I.G, ENN, AWS, PICC, ASI and so on.

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