Bleacher Report Joins Blockchain Frenzy With NFT Sale


Bleacher Report is becoming a member of the NFT collectible frenzy this weekend, auctioning artwork designed in collaboration with rappers Quavo, Lil Child, 2 Chainz and Jack Harlow.

The digital basketball pictures will probably be minted in two units. This weekend, B/R will public sale off the extra restricted gold version pictures, promoting 10 copies per rapper that may even include a bodily model. The extra widespread silver editions (150 per rapper) will probably be obtainable for buy in digital forex Ethereum, costing .4 ETH or roughly $600.

The sale, which is tied to B/R’s celebrity-driven All-Star Weekend programming, comes as digital artwork gross sales growth. Consumers of non-fungible tokens (NFTs) don’t truly purchase sole possession of their buy however as a substitute obtain a novel (or non-fungible) identifier linked to their model of the digital merchandise (The Verge just lately revealed a more detailed explainer).

Kings of Leon will launch its new album as an NFT Friday, whereas digital tokens from NBA Prime Shot have bought for greater than $100,000. In line with, gross sales of NFTs amounted to $250 million in 2019. Top Shot alone has generated $250 million in gross sales over the past month, in keeping with


“You see the recognition round issues like Prime Shot and NFT,” Bleacher Report VP of name and expertise Tyler Stewart mentioned. “It’s a approach for us to broaden our bodily merchandising effort into the digital realm and capitalize on what B/R does finest.”

Stewart mentioned the digital effort developed over the past week, along with his staff leaning on accomplice GigLabs to navigate the brand new world. B/R’s NFTs will probably be minted and bought on OpenSea, a big NFT market.

Bleacher Report mum or dad firm Turner Sports activities has a historical past with GigLabs and the blockchain. It launched its first NFT sport, Blocklete Golf, in February 2020.

“We’re actually enthusiastic about this as an entire,” Stewart mentioned. “I actually don’t know the place it’s going to go.”

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